Case Study - Interactive Broadcast Platform – PlayPuls (Poland)
Advanced HbbTV infrastructure for one of Poland's leading television networks, bringing modern interactivity to traditional broadcast television.
- Client
- PlayPuls
- Year
- Service
- Broadcast Technology · HbbTV · Poland
Overview
For one of Poland's leading television networks, we engineered advanced HbbTV infrastructure that brings modern interactivity to traditional broadcast television.
The platform enables viewers to pause live broadcasts, restart programs from the beginning, and access catch-up content — all directly from their television set, without a separate streaming app.
What we did
The system is built on a custom API-driven architecture fully integrated with the broadcaster's existing broadcast infrastructure, bridging legacy television delivery with streaming-style interactivity.
We delivered the solution in partnership with Emitel, with coverage in BroadbandTV News and Emitel press releases, and the service is live at tvpuls.pl.
Result
Transforms standard broadcast TV into a modern on-demand viewing experience.